HappyWater is a local and sustainable naturally alkaline Lithia Water from Vancouver BC. The project goal is to highlight the importance of Water in our daily life and to bring out the benefits of Lithia Water. The core brand message is to deliver the energy of its tagline, “Live Happy,” through its packaging, marketing aids and advertising campaigning. My challenge in this project was to convey / translate the brand message via different media and platforms, from 2d: website, social media, to 3d: vehicle wrapping, uniform, swag, etc. This involved a deep understanding of how different materials work and feel (PLURAL) when making design decisions, in order to deliver the Live Happy principle in every form successfully.