The Interaction Design and Information Architecture classes at VFS provided an opportunity to create this project in order to highlight the concept of gender equality as not only a basic human right, but also as an achievement that would have enormous socio-economic ramifications. My previous experience working on a project for the United Nations inspired me to choose UN Women as my client.
The main goal of the “Be Heard” microsite is to promote global awareness of gender equality, and encourage people to become engaged with the issue through participating in the contest. My challenge was to develop an appealing contest mechanisms to attract as wide an audience as possible, and communicate the message proactively, passionately, but in a non-confrontational way.
UX / UI